Minutes from the Herald's Committee Meeting on 1/25/07

Present: Cathy Graham, Kyle Nguyen, Dennis Woods, and Emily Reiter

- The marketing of the Monarch Learning Center’s upcoming symposium entitled “The Explosive Child” was discussed at great length. Cathy Graham was able to give Monarch Learning Canter Assistant Emily Reiter some names of media contacts and suggestions of how to best promote this event. Some ideas discussed were: the importance of promoting the event before it occurs, promoting the event while it’s occurring (a television station interviewing Dr. Greene during the day of the event) and promoting the event after it is over, Ms. Graham also suggested emailing an article submission to all editors in Houston as well as a media alert.
- The Monarch Web site was also discussed. Monarch Director of Technology spoke about his recent project of posting previous news clippings about Monarch on the Web site for visitors to access. The group spoke about the electronic newsletter and the importance of making sure it’s not sent out before it’s completely ready.
- John Barone visited the group and brought up the idea of sending out monographs as a way of promoting Monarch.

Minutes from Heralds Committee Meeting on 9/11/06

The Heralds
Present: Dwight Wolf, Emily Reiter and Kyle Nguyen
Ideas for spreading the word about the Learning Center's upcoming symposium were discussed: 1. Make connections with leaders of local groups of professionals 2. use the Monarch Web site to promote the event 3. focus on target audience when sending out material, especially when contacting individuals in a school district.
Mr. Wolf suggested a few contacts who might be helpful for marketing Monarch as a whole and will pass on the information to Emily Reiter. Members of the committee also discussed the importance of integrating the Monarch Web site as a public relations tool for all Monarch events. It was decided to later expand upon this at the next meeting, when more members could contribute to the discussion